Here’s a peek at what I can do.
I help organizations communicate complex concepts to drive action for collective resilience. I bridge disciplines to craft messaging, launch digital campaigns, develop print collateral, and create engaging content that thwarts brain rot.
Writing
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When Oregon Ash Goes Missing
The highly destructive and invasive emerald ash borer (EAB) arrived in Oregon for the first time in July 2022. This article introduces the issue to local residents with a focus on the impacts to water quality and the restoration ecology field.
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Why I Said Yes to Oregon: Water!
In this contribution to the Follow The Water blog , I share my love for our most precious molecule, H2O.
An effort by the Clean Rivers Coalition, Follow The Water works to connect residents to their local waterways and encourages water conservation.
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Wildfire in Washington County: Past and Present
Opening with my experience of getting caught in the devastating 2020 Labor Day Fires, this piece orients residents to the varied and complex wildfire regimes of northwest Oregon.
In addition to being an educational resource, it serves as the messaging guidance for a coalition of wildfire preparedness stakeholders.
Print Design
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Celebrating Oregon White Oat trifold
This brochure describes the important and imperiled oak and prairie ecosystem for the general public.
I managed this project from conception through production. In collaboration with natural resource partners, I produced copy and layout, as well as commissioned the accompanying photography and science illustrations .
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Sustainable Living Mock Magazine
As part of a desktop publishing course, I designed this mock magazine spread in both print and digital formats.
I created custom graphics using Photoshop and Illustrator and brought everything together in InDesign.
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WildFire Ready! Event Branding & Advertising
This poster is part of a wildfire preparedness education and outreach campaign targeting small woodland managers surrounding a critical public water reservoir.
Before creating promotional materials and digital ads, I developed the Wildfire Ready! brand identity to reflect urgency, highlight solutions, and promote collaboration.
Social Media
Crow vs Raven
A graphic-heavy carousel built for engagement. Analytics show this audience loves #WildlifeWednesday content, so I delivered spooky bird facts in a swipeable, eye-catching layout just in time for Halloween.
Plant Giveaway Meta Ads
Kicking off a six month marketing campaign, this plant giveaway was advertised to a targeted audience on Instagram and Facebook. It effectively boosted website traffic, generating event registrations and connecting new clients to the Forest Conservation Program.
Event Promos
A little humor or creative flair goes a long way when bringing attention to niche topics.